The Parent Room is the app and web platform every Window to the Womb mum joins at her scan, and she stays with it once baby arrives. Reach mums (and dads) by week of pregnancy, then by baby's age after birth, so your brand only shows up when it is relevant to them.
The Parent Room is the digital companion to Window to the Womb, the UK's largest private baby scan network. It is where she keeps her scan images, follows her pregnancy week by week and shares the journey with her family. Once baby is born, it follows her baby's age instead, so she keeps using it long after her due date.
A sonographer confirms her pregnancy and due date at a Window to the Womb clinic.
To download and keep her scan images and videos, she signs up to The Parent Room.
She invites her partner, parents and friends to follow along with her.
Weekly chapters, letters from baby, games, shopping and offers keep her coming back, and after birth everything switches to her baby's age.
Every member's pregnancy is confirmed at a real scan, with a known due date. No self-reported data and near-zero wastage. 137,269 verified members to date.
Your content, offer or sponsorship only shows up in a mum's Parent Room when she reaches the stage you choose. Nothing too early, nothing too late.
Every member has a verified due date, so your brand appears at the exact week it matters, from first scan research to hospital bag shopping.
Once she has had her baby, The Parent Room switches to her baby's age. Everything she sees, including your campaign, is relevant to the stage of baby she is at now. Perfect for feeding, sleep, weaning, toys, childcare and family days out.
Choose where you want to be seen and which stage of her journey you want to reach.
Everything we sell is built around reaching mum at the right stage, during pregnancy or after baby arrives. You pay per stage: choose the weeks (or baby's age) when your category is bought, and every mum at that stage sees your brand for one month. These are our standard stages:
Nesting begins, content and offer engagement strong.
Buying decisions for prams, car seats and nursery essentials.
High engagement, planning birth and immediate post-birth.
Peak readiness, last-mile shopping, hospital bag mode.
Final days before delivery.
Feeding, sleep and recovery essentials, all brand new.
Routines, baby classes and getting out and about.
Weaning prep, sleep and development toys.
Weaning, baby-proofing and first toys.
Walking, toddler kit, nursery and childcare.
Not limited to these. You can choose different weeks or take a longer stage, for example 24 to 33 weeks pregnant, or newborn to 6 months after birth.
The first screen she opens every day, with this week's essentials for her stage and all her scan and check-up appointments in one place.
In Explore for mums at 24 to 28 weeks
Enter in one tap · opted-in data
In partnership with your brand
Explore hosts all our content: articles, topic guides and competitions, each matched to her stage.
Every week she gets a new chapter about her pregnancy and a letter from baby, kept safe in her Library to read again and share.
Handpicked offers for wherever she is right now, from brands we would recommend.
Eye colour, hair colour, height and baby name games that the whole family plays along with.
Mum can buy everything she needs for baby without leaving The Parent Room, powered by the Kiddies Kingdom range.
Every package is a 3-month campaign, priced per stage, per month: pick your stage, such as 24 to 28 weeks pregnant or 3 to 6 months old, and the package reaches every mum at that stage throughout the campaign. Each one costs less than buying the parts separately, or you can pick and mix from the placements above.
All prices exclude VAT.
Dedicated sends your brand owns end to end, targetable by stage of pregnancy, region or baby's age. Our emails average a 34% open rate.
Solus sends: minimum 10,000 addresses · plus £250 set-up per campaign · volume discount of £5 off CPM for 2 to 3 sends and £10 off for 4 or more. Send to partners and grandparents too, tone adapted to each: POA.
Our email calculator prices any solus send for you. Pick the weeks of pregnancy or baby ages you want, choose how many sends, or start from your budget and see how many mums it reaches.
Prices include the CPM rate, volume discounts, the £250 set-up fee and estimated opens at our 34% average open rate.
All prices exclude VAT, confirmed at insertion order. Creative subject to editorial review, supplements, finance and health claims in particular.
The Parent Room sits alongside our sampling, print and digital brands, so you can put your product in her hands, in her magazine and in her inbox as well as in her app.
A beautiful sample pack gifted at 186 private pregnancy scanning clinics across the UK. No wastage, 100% pregnant.
Gifted in every Custard & Crumble pack. Readers keep it, and they buy from it. Read the latest issue
Honest stories and expert-backed guidance. Mums scan the QR on their pack or magazine to sign up. Visit the site
Tell us your category and who you want to reach, from a week of pregnancy to a baby's age. We will confirm availability and category exclusivity, and build a plan around your budget.
katie@motherhood.online